[_delirium]

The embed-ads-that-travel-with-the-game solution is fairly well known among casual-games developers I think. That doesn't make it a bad idea, but I'd be surprised if it's really patentable, unless the "invisibility" they discuss is particularly novel. I'm not exactly sure what they mean by that part, so hard to say.

Here's a CNET article from 2007 touting the benefits of ads embedded in flash games, one of which is "Even if the game is stolen, even if it runs on a site surrounded by other HTML ads, the ad can still play in-game": http://news.cnet.com/8301-17939_109-9797689-2.html

[gaius]

I think they mean the ads only appear if the animation detects that it's been served from a website other than the original.

I don't think this is especially novel; not for ads but I remember writing code back in the 90s for Java applets to check that they were being served only from the original website.

[sushrutbidwai]

Originality of solution is not in developing a technology (though getting patent for that might mean it is), but identifying a key problem in business and using technology in an innovative way to solve the problem.

[gaius]

Agreed. Doesn't mean it's patentable tho'.