[gaius]

I think they mean the ads only appear if the animation detects that it's been served from a website other than the original.

I don't think this is especially novel; not for ads but I remember writing code back in the 90s for Java applets to check that they were being served only from the original website.

[sushrutbidwai]

Originality of solution is not in developing a technology (though getting patent for that might mean it is), but identifying a key problem in business and using technology in an innovative way to solve the problem.

[gaius]

Agreed. Doesn't mean it's patentable tho'.