Very few logos use gradients to their benefit and this is not one of them.
Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part.
The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people.
I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase.
EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark.
Living with a graphic designer, I've heard all there is to hear about how important logos are and how many hours/days need to go into research for one. BUT, I'm yet to actually see any real evidence whatsoever that it's worth spending more than a couple hundred dollars on one. Can anyone find any actual evidence that it's worth investing a ton of your marketing budget into a logo vs just about any other marketing exercise?
Personally, I just can't wrap my head around it. Pick a colour palette that matches your business (blue = calming, red = aggressive etc etc), and make a mildly unique and attractive shape with those colours that is related to your businesses name. I've had it explained to me a million times but I still don't see how this could take more than a couple of hours, it just seems like a massive exercise in overthinking a very simple problem.
I also struggle to believe that if you have a well recognized logo, unless your company's image is really, really poor, then redesigning your logo is anything other than a net negative.
Do they really have to jazz it up with all this bluster? Can't they just say, somebody told us the logo must be the letter A, can you make it look pretty?
Yes, all product names are now consistently cased as part of this rebrand. Jira, Statuspage, Fisheye, Hipchat and Sourcetree (the latter 3 all being CamelCased before)
Very few logos use gradients to their benefit and this is not one of them.
Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part.
The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people.
I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase.
EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark.