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by eps
3198 days ago
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"We need a gradient" Very few logos use gradients to their benefit and this is not one of them. Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part. The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people. I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase. EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark. |
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