[synicalx]

Living with a graphic designer, I've heard all there is to hear about how important logos are and how many hours/days need to go into research for one. BUT, I'm yet to actually see any real evidence whatsoever that it's worth spending more than a couple hundred dollars on one. Can anyone find any actual evidence that it's worth investing a ton of your marketing budget into a logo vs just about any other marketing exercise?

Personally, I just can't wrap my head around it. Pick a colour palette that matches your business (blue = calming, red = aggressive etc etc), and make a mildly unique and attractive shape with those colours that is related to your businesses name. I've had it explained to me a million times but I still don't see how this could take more than a couple of hours, it just seems like a massive exercise in overthinking a very simple problem.

[richardwhiuk]

I also struggle to believe that if you have a well recognized logo, unless your company's image is really, really poor, then redesigning your logo is anything other than a net negative.