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by adambyrtek
3215 days ago
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All very good points. I was just saying that in my opinion they might be intentionally abstract to make you feel like they can solve all your problems, and vague enough to convince you to leave your contact details to find out more, but the ultimate goal is to get you into the funnel. I think we agree on most points, I just think it's not necessarily a sign of incompetence. |
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I'm not saying the message should be an engineering manual of the ins and outs the product but it should be clear, concise and entice customers to give the product further attention.
Consider seo description field of HubSpot
>HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
Vs. Optimizely
> Be brave, experiment everywhere, and transform your customer experience with Optimizely.
Seriously WTF