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by cerved 3211 days ago
That might be the case but vagueness doesn't sell.

I'm not saying the message should be an engineering manual of the ins and outs the product but it should be clear, concise and entice customers to give the product further attention.

Consider seo description field of HubSpot

>HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Vs. Optimizely

> Be brave, experiment everywhere, and transform your customer experience with Optimizely.

Seriously WTF