Well the original article headline doesn't talk about anyone "wanting" anything at all -- I don't know, why would Wired repost articles from Quanta, changing only the headline?
To reach an even wider audience, we have syndication partnerships with several publications, which reprint our articles.https://www.quantamagazine.org/about/
And I presume what's in it for Wired is that it was well written - thanks for pointing out it came from Quanta, I was surprised reading something this detailed from Wired (with links to all the original papers, no less). Sadly the headline became their Battlechess Duck (https://blog.codinghorror.com/new-programming-jargon/)
To reach an even wider audience, we have syndication partnerships with several publications, which reprint our articles. https://www.quantamagazine.org/about/
And I presume what's in it for Wired is that it was well written - thanks for pointing out it came from Quanta, I was surprised reading something this detailed from Wired (with links to all the original papers, no less). Sadly the headline became their Battlechess Duck (https://blog.codinghorror.com/new-programming-jargon/)