[bazzargh]

From Quanta Magazine's 'about' page:

To reach an even wider audience, we have syndication partnerships with several publications, which reprint our articles. https://www.quantamagazine.org/about/

And I presume what's in it for Wired is that it was well written - thanks for pointing out it came from Quanta, I was surprised reading something this detailed from Wired (with links to all the original papers, no less). Sadly the headline became their Battlechess Duck (https://blog.codinghorror.com/new-programming-jargon/)