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John Gruber has been arguing that the only meaningful way to do ratings is a simple thumbs up/thumbs down. I don't necessarily agree, but I see the appeal. I usually don't want ratings, I want the Wirecutter treatment. Sometimes, I know/care enough to really research the topic, in which case star reviews are relatively unhelpful. The rest of the time, I just want someone trustworthy to say "buy this if you want to pay a lot, buy this if you want something cheap, but this third thing is no good at any price". |
Foursquare uses it and I've found their scores to be way more useful than Yelp's.
The biggest problem with star ratings is that it's so arbitrary. What is the difference between 3 and 3.5? What is a 1 vs a 2? 3/5 is 60%, that's almost failing when you think about it on a grading scale, if I scored something as a 3/5 I would never use that product or service again, yet, many of the best restaurants are rated 3/5 on Yelp.
Unless the user has some scoring system in place for different qualities of the product or service, there is no way you can get anything resembling an accurate score.
I would never trust a user to accurately assess a score given 10 different options (.5-5) but I would be way more likely to trust a user to say either "I like this product" or "I do not like this product."
But yes, the Wirecutter approach works great, but it just doesn't scale.