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Counterpoint: I almost solely rely on the stars histogram in Yelp (available only on the website, not the app), completely ignoring whatever Yelp's calculated "average" is. If a place has more 5-star ratings than 4-star ratings, it's generally amazing. If it has more 4-star ratings than 5-star ratings, it's generally fine but not something particularly special. Just thumbs up/down would eliminate what is, to me, the single most useful aspect of Yelp. It doesn't matter that star ratings are arbitrary -- when you average enough of them out, a clear signal overrides the noise. You can distrust any given user, while still trusting the aggregate. (Curiously enough, I don't find any equivalent value on Amazon. On Yelp, you're really evaluating an overall experience along a whole set of dimensions, so there's a lot more to discriminate on. On Amazon, it does seem to be more of a binary evaluation -- does the product work reliably or not?) |
It ensures votes hold equal weight and that "extreme polar" voters don't skew things. It also avoids the opposite problem of "everything is neutral" vote unless horrible/incredible.
RT also handles high brow and low brow well. You get less voting of "eh I didn't love it, but it's sophisticated so I'll give it an extra star."
I'm sold on simple up/down.