[beters]

Despite appearances, Facebook is not impartial to this question whatsoever. They would profit greatly from keeping dead people's profiles on their site.

[ucha]

How would they profit greatly?

[danso]

Maybe "greatly" is too strong a word but it definitely helps to cement Facebook as the clearinghouse of memories, both for the living and dead.

[tuxt]

1. keep the profile.

2. ???

3. profit

[milog]

Not sure if they would profit greatly, because they can't target dead people with their ads.

[infogulch]

Loved ones and friends still respond strongly to the presence of a dead person. In fact I wouldn't be surprised if friends of dead people incur more engagement than people when they were alive (sadly).

[kawera]

Related: "Connective recovery in social networks after the death of a friend" - https://research.fb.com/publications/connective-recovery-in-...

[zecg]

"Your father would have appreciated the smoother new taste of Generic Cola Light."