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by milog 3231 days ago
Not sure if they would profit greatly, because they can't target dead people with their ads.
2 comments

Loved ones and friends still respond strongly to the presence of a dead person. In fact I wouldn't be surprised if friends of dead people incur more engagement than people when they were alive (sadly).
Related: "Connective recovery in social networks after the death of a friend" - https://research.fb.com/publications/connective-recovery-in-...
"Your father would have appreciated the smoother new taste of Generic Cola Light."