[freehunter]

On the other hand, many more people actually do use 1-click.

A tip: if you ever find yourself saying "why does a company have X feature/product, I don't use it, no one uses it!" you might be right on the first statement but you're almost certainly wrong on the second.

It wouldn't be there if no one used it.

[twothamendment]

Of course - if nobody used it Amazon would remove the button. I doubt that adding 1-click to some other site will greatly increase their sales - that is all I'm saying.

[ipqk]

Well, you would be wrong.

Every step between a customer and completing an order is a loss of sales.

[wernercd]

If Google can measure how many people they lose by a millisecond of added time between a question and a response ( https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sit... )...

Then there has to be some sort of measurement out there on how each step causes cart abandonment (or whatever it's called).

Its the same reason sites add Single-Sign-On... click click, I'm on a website... vs filling out forms, verification, etc...

[Buge]

Yes, but adding 1-click also inserts an extra semi-step into every purchase: the choice of whether to click the 1-click button or the add to cart button.

Apparently Amazon finds that adding 1-click does more good than harm.

[sah2ed]

Like the article said, Apple licensed the 1-click patent from Amazon in order to offer the same frictionless experience to iTunes shoppers. This was for music sales, before the iPhone was even a thing, if memory serves me right.

[judahjr88]

Well since we're using anecdotal evidence, I would certainly buy from more stores if they had one click. There have been countless times I've abandoned a shopping cart because there was too many steps

[vacri]

Amazon didn't start out as an online retail behemoth. There was a time when that patent made them more competitive, especially in the early years of the online shopping experience.

[obsurveyor]

Amazon forces 1-click use in places like Kindle and Video purchases. I find this is a detriment if I want to purchase multiple things from these areas since each results in a credit card charge and too many similar charges or too little time between will result in my card getting flagged and locked out.