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by ipqk 3226 days ago
Well, you would be wrong.

Every step between a customer and completing an order is a loss of sales.
2 comments
wernercd 3225 days ago
If Google can measure how many people they lose by a millisecond of added time between a question and a response ( https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sit... )...

Then there has to be some sort of measurement out there on how each step causes cart abandonment (or whatever it's called).

Its the same reason sites add Single-Sign-On... click click, I'm on a website... vs filling out forms, verification, etc...

link
Buge 3225 days ago
Yes, but adding 1-click also inserts an extra semi-step into every purchase: the choice of whether to click the 1-click button or the add to cart button.

Apparently Amazon finds that adding 1-click does more good than harm.

link