Hacker News new | ask | show | jobs
by roneythomas6 3229 days ago
Can you provide a reference where it says that there is rank boost for AMP sites. AFAIK if you're site is fast it will get some boost only in mobile. But it doesn't need to be an amp site. Gurdian for example runs their own AMP cache.
1 comments

Pages that use AMP get a massive indirect ranking boost. Yes, they don’t get directly boosted, but they get added to the AMP carousel, between the ads and the #1 result, or between the #1 and #2 result. If, for a given search term, none of the top pages have an AMP result, Google will boost the first 3-4 pages that have an AMP result to this place – even if they’d organically rank on page 10 or later. In some situations, I’ve seen results from page 13 boosted to #1.

For example, none of the newspapers reporting about stuff where I live support AMP, but a few US newspapers that report about sports events that happened years ago do.

So when I search about stuff in my city, at the top there’s an AMP carousel with news from years ago, and below that only the actual results.