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by kuschku 3229 days ago
Pages that use AMP get a massive indirect ranking boost. Yes, they don’t get directly boosted, but they get added to the AMP carousel, between the ads and the #1 result, or between the #1 and #2 result. If, for a given search term, none of the top pages have an AMP result, Google will boost the first 3-4 pages that have an AMP result to this place – even if they’d organically rank on page 10 or later. In some situations, I’ve seen results from page 13 boosted to #1.

For example, none of the newspapers reporting about stuff where I live support AMP, but a few US newspapers that report about sports events that happened years ago do.

So when I search about stuff in my city, at the top there’s an AMP carousel with news from years ago, and below that only the actual results.