I'm all for lifestyle businesses and side hustles. But some ideas really do require a lot of up-front capital. It's hard to imagine Tesla, SpaceX, Boom, or Nest succeeding as lifestyle businesses.
Author's title is "Why A Lifestyle Business Beats a Startup" which implies that no one should be pursuing a VC-backed startup, in favor of lifestyle businesses. That would leave all of these (subjectively) great ideas by the wayside.
I agree the title could be better. I don't think (or at least I hope) the author isn't speaking in absolutes though. Obviously, there are places for both styles of business.