[lafay]

Author's title is "Why A Lifestyle Business Beats a Startup" which implies that no one should be pursuing a VC-backed startup, in favor of lifestyle businesses. That would leave all of these (subjectively) great ideas by the wayside.

[dbbk]

I agree the title could be better. I don't think (or at least I hope) the author isn't speaking in absolutes though. Obviously, there are places for both styles of business.