[pkmehta]

Jason - Thanks for your thoughts on newsletters.

Do you think there is room for something targeting the entrepreneurial demographic? (if there is such a thing) I'm not talking just startups but small biz types of which there are many. The problem is that the group is heterogeneous but would seem to be valuable to advertisers if there was content the group valued.

On another note, I've heard newsletters by some big established media outlets, Forbes, Fast Company, etc charge $250 per thousand subscribers. Seems absurd but what we were quoted once for an ad placement in of their newsletters.

[jasonlbaptiste]

Small-medium sized business owners are worth a lot of money. I think there's a ton of room there. I've thought about that demo as well. You'd really have to keep it tight.

[pkmehta]

Yes - keeping it tight given the diversity of that audience will be key.

In your experience, is there a # of subscribers at which newsletters become interesting to advertisers? e.g., min of 10k subscribers, 20k, etc?

[silvia77]

In our experience, once you hit above 50k subscribers it starts to get the attention of advertisers. Also important is how long you have been doing it for, it takes time to build up trust.