[pkmehta]

Yes - keeping it tight given the diversity of that audience will be key.

In your experience, is there a # of subscribers at which newsletters become interesting to advertisers? e.g., min of 10k subscribers, 20k, etc?

[silvia77]

In our experience, once you hit above 50k subscribers it starts to get the attention of advertisers. Also important is how long you have been doing it for, it takes time to build up trust.