[austenallred]

> Amazon or Google or any other cloud provider could spin up a service that pairs drivers with ride-seekers

I'm not sure I've ever seen the difficulty of starting a marketplace company with built-in network effects so vastly underestimated.

[joshmn]

I think OP is just talking about the service-layer instead of the rest of the business model.

[ams6110]

They already are such companies, and have deep experience at automating all aspects of customer service.

[toomuchtodo]

Open google maps. See that Uber icon? Swap it out for Waymo. Done. Google could even afford to hire drivers as actual employees and properly schedule them if they wanted to.

[tmh79]

you are truly uninformed. There is so much more to the uber tech stack than this. Delivering rides efficiently, worldwide, at a scale of billions per year is not as easy as swapping out a button on google maps.

[toast0]

You don't have to do I worldwide, which is the problem for Uber. As a passenger, I only need a ride in one place; as a driver, I can only drive in one place. It doesn't cost a lot (for a company with deep pockets) to build the peer to peer stuff, but also lease a hundred cars and temp hire a few hundred people to seed the driver side of the marketplace in a smallish city. If you're Google and can easily drive the passenger side with Google maps integration, great. If you're someone else, get into the ride comparison apps, and put up some local ads. "Tired of Uber? Try Lesser!"

Take a smaller margin (or subsidize more, if the margin is already negative), build the driver side to be aware of and compatible with the reality that drivers are going to be driving for multiple services at once (with the exception of your seed drivers, maybe)

[toomuchtodo]

It probably could be provided by a 20% free time project at Google with their worldwide infrastructure, no?

[logicallee]

>It probably could be provided by a 20% free time project at Google

Now there's a reference I have not heard in a long, long time.

Google doesn't still do that, do they?

[oh_sigh]

Sure they do. It's not necessarily enshrined by some teams but as an individual initiative it is always possible.

[toomuchtodo]

It appears it's gone now from some quick Googling (the irony). My age is showing.

[hilem]

It still very much exists.

Source: I work there

[austenallred]

The tech isn't the hard part

[toomuchtodo]

The human element isn't either. Google can offer ads to acquire drivers and riders for free through its various ad channels (mobile, search). They already own the verticals necessary.

[concede_pluto]

Google is infamously bad at resolving or even acknowledging customer service problems.