thanks for the information. kind of weird it's not really publicized anymore. Any major products that came out recently as a result? if I recall, Google maps started out that way...
maybe you guys don't like to talk about it anymore though...
The human element isn't either. Google can offer ads to acquire drivers and riders for free through its various ad channels (mobile, search). They already own the verticals necessary.
Now there's a reference I have not heard in a long, long time.
Google doesn't still do that, do they?