[xienze]

Of particular note in that video is that there's more to the cost than the press. The build quality of the machine is way above and beyond what's necessary. I mean, that's a good thing, but you have to stop before your consumer-grade juicer costs $400 (was it really $700? Dang).

[gh02t]

> I mean, that's a good thing

Like AvE says, it's really not. Elegant engineering is exactly meeting your design requirements (assuming your design requirements are good). It's far far easier to overengineer everything. It's also wasteful, since all that extra capacity won't be utilized.

[ktta]

>Elegant engineering is exactly meeting your design requirements

Sure, if you selling juicers to businesses. Juicero is selling a lifestyle, not a product. Nice design is then a part of engineering.

Fruit juicers have existed since I can remember. The real selling point here is the juice packs. The nice machine is so that people don't realize what they're doing, which is basically buying pulped juice then letting the machine pour it into a glass for them.

[hkmurakami]

To be fair, people have hurled similar criticisms at Many Apple Products over the years (and more prominently, NEXT), and we do complain about poor build quality of its competitors.