[ktta]

>Elegant engineering is exactly meeting your design requirements

Sure, if you selling juicers to businesses. Juicero is selling a lifestyle, not a product. Nice design is then a part of engineering.

Fruit juicers have existed since I can remember. The real selling point here is the juice packs. The nice machine is so that people don't realize what they're doing, which is basically buying pulped juice then letting the machine pour it into a glass for them.