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by tmsldd
3264 days ago
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Although it is nice to have more funds available, which increases the competition among VCs, the main point is not lack of funds.
I used to say that a good VC brings you two important things: money and market. Money alone doesn't bring you much (don't get me wrong ..).
In my eyes that is the main issue in the startup scenario in Switzerland: lack of market. Having a population of about 8 million people means that your startup has to focus in exporting products & services since the beginning... which adds some layer of complexity/bureaucracy ...
Startups tend to establish themselves as close as possible to the client market to simplify as much as they can their initial operation.. |
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I agree on that, on the other hand I don't see the lack of market as a big problem. I like to take Spotify as example, it started in Sweden, which is a market comparable to the Swiss one in terms of size, but after the first prototypes and early versions, it went global almost immediately.
Schneider-Ammann said that a change of mentality is required in Switzerland. He noted that while in the US, business failure is greeted with a “better luck next time” or with a similar attitude, on the other hand, in Switzerland, “if you fail with your business idea here everyone points the finger at you. You are branded a looser”. This seems to be the main goal and I totally agree with him.
IMHO, a company can move to a global scale from the start with the right plan, but it's the mentality and the fact that Swiss VCs care more about patents and product protection preventing Swiss Start-up to compete with the rest of the world, instead of caring about quality of the actual product and picking the right time to enter the market.
I heard some stories about companies collecting 500-800k in seed investment, spending 50% of it in legal fees protecting a product they still have to develop, failing later in execution for lack of cash... this is what, I think, needs to be fixed in Switzerland.