[vitaminbandit]

Uh, what exactly is your competitive edge? You've framed the problem but haven't provided any details on how using customer data and preferences solves it.

Isn't the most accurate customer preference data the actual real-time decision that the customer makes at the time of order?

[mstaoru]

Hey! Didn't want to provide details that aren't relevant to the parent topic.

We built a system to calculate science-backed meal plans based on customer data. Calories, macronutrients, micronutrients, vitamins, probiotics, fiber. Water.

We have over 5000 cookbooks from all over the World from which we curate our recipes, input them and get full nutritional breakdowns.

It is probably THE most important part of any diet — the ability to actually stick to it and enjoy it. What we want to do is to completely take away the decision fatigue, and provide diverse food that is tailored to your body.

Nutrition is complicated, and things that work for some people may not work for the other. The feedback loop is important. If a customer wants to lose fat or gain muscle, we track the progress and adjust their diets accordingly.

PS: "Real-time decision that the customer makes at the time of order" is fueled by ghrelin and stress, decision fatigue and availability, and is most often poor.

[vitaminbandit]

Ok, so your product is a niche fitness meal plan rather than a traditional meal plan. Your primary objection to existing options was that "The food is very meh." You can see how that can be confusing.

[mstaoru]

I think that's a big misunderstanding about meal plans in general. What is a "fitness meal plan"? Why "traditional" meal plan cannot count macronutrients? It's not necessarily to lose / gain weight, any food is important and should eventually be tailored to specific people.