Ok, so your product is a niche fitness meal plan rather than a traditional meal plan. Your primary objection to existing options was that "The food is very meh." You can see how that can be confusing.
I think that's a big misunderstanding about meal plans in general. What is a "fitness meal plan"? Why "traditional" meal plan cannot count macronutrients? It's not necessarily to lose / gain weight, any food is important and should eventually be tailored to specific people.