| As far as I'm aware, that's not something that Google allows you to do. Is it? It seems more likely that: - Other services have decided not to bid on "Uber". It may be more useful to bid on general keywords like "taxi" or "black car", etc. - The price for that keyword is too high to be worth it - The performance of the ads is poor such that Google doesn't show them. - It's also possible that Lyft is bidding on the keyword "Uber", but only in certain geographical areas where they're trying to grow their presence. |