[pbhjpbhj]

What stops Uber from making a third party company that outbids Lyft for the 2nd ad? Presumably it's just not worth it, people click the first ad or skip to the results?

[omarchowdhury]

That is against Google TOS.

[ikeboy]

https://www.google.com/search?q=credit+card+report

Ads for both freecreditreport.com and experian.com display, owned by the same company