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by pgeorgi
3296 days ago
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It really depends on what you want to do: disseminate information (with a canonical URL that you control) or shovel users to your server? In the former case, AMP caches are a reasonable compromise since it's really just a free CDN.
In the latter case, that cache is annoying because of how it needs to fit in the design of the contemporary web. See the last paragraph of https://amphtml.wordpress.com/2017/01/13/why-amp-caches-exis... for some ideas on how to improve the platform so the caches wouldn't be necessary for much of AMP. |
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If speed is the answer, then sure offer AMP, but also offer a lightning bolt next to pages that load within 'x' milliseconds. Reward speed regardless of implementation
It's only going to get worse with voice interfaces, see what Echo now does (https://www.youtube.com/watch?v=BXEu8RcneZQ).
A vibrant ecosystem is key to competition, it's not in our long term interests to let the web consolidate into an oligarchy