[ENGNR]

But it is an attack on the open web, Google is now sealing off the 'user leak' holes like Facebook did to keep people within their ecosystem. That's all well and good for Google, but we all rely on a relatively neutral search engine and we've relied on Google not to come back down the abstraction levels and into the application space. From a business point of view the game has changed and Google need to be treated as hostile even if they don't know it yet

If speed is the answer, then sure offer AMP, but also offer a lightning bolt next to pages that load within 'x' milliseconds. Reward speed regardless of implementation

It's only going to get worse with voice interfaces, see what Echo now does (https://www.youtube.com/watch?v=BXEu8RcneZQ).

A vibrant ecosystem is key to competition, it's not in our long term interests to let the web consolidate into an oligarchy