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by stupidhn 3313 days ago
>I think the problem is not that Ford can't make electric cars, but that Ford struggles to make good or competitive electric cars.

And you base that on what exactly? Their EVs are in the pipeline.

>that also plays it safe with most of their lineup.

As opposed to..who? Who do you consider "living dangerously" in the auto industry?

>Ford's current 2017 lineup still struggles a bit to compete with the original Chevy Volt

Have you considered that they aren't trying to compete in the market yet? That there have been precisely zero EVs that are being produced profitably?

Despite what HN conveys, the EV market is WIDE OPEN. Tesla hasn't won anything. The excitement is forthcoming, not decided.

2 comments

> And you base that on what exactly? Their EVs are in the pipeline.

That's exactly what I base that on. Modern EV's have been widely available in the market for over half a decade, and Ford still hasn't shipped a competitive one.

Sure, Ford may have a groundbreaking product "in the pipeline". But the landscape as it stands today has them pretty far behind. It seems fair to evaluate a company based on the products it actually has, not the products it claims might happen -- wouldn't you agree?

> Have you considered that there have been precisely zero EVs that are being produced profitably?

This is simply not true. The Volt, BMW i3, and some Tesla models are all currently profitable vehicles.

https://cleantechnica.com/2015/01/28/yes-2016-chevy-volt-wil...

http://insideevs.com/bmw-i3-to-be-profitable-from-day-one/

> Despite what HN conveys, the EV market is WIDE OPEN. Tesla hasn't won anything.

I never claimed Tesla (or anyone else) has "won" the EV market. Just that you can't win a game you don't play, and Ford (so far) hasn't been playing.

Tesla has 20-30% gross margins on the Model S and X. They're profitable cars (though the company is not, due to heavy capital investments).

Other EVs do seem to be sold at a loss though, because their main purpose isn't to be profitable on their own, but to enable more sales of larger ICE vehicles (by meeting fleet economy standards) that are much more profitable.