[thomasjudge]

"Stone explained that his top focus will be guiding company culture. 'It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally so it’s also felt outside the company.' – Biz Stone

Of the things twitter needs - strategy? product direction? revenue? - is "guiding the company culture" really that high on the list?

[beambot]

You named three things (strategy, product, revenue) -- deciding the priority of those three at any given moment, communicating that, and aligning the company around it is literally culture. You just identified his role.

[marrone12]

I think creating a healthy company culture is a necessary foundation before any of those other things can have a good effect.

[ProAm]

> Of the things twitter needs - strategy? product direction? revenue? - is "guiding the company culture" really that high on the list?

This is very typical in dying large companies, you bring back the old guard to try and save the day. Rarely works, but at least it's an attempt.

[beachy]

Steve Jobs.

[LeoPanthera]

I dispute this. Steve Jobs didn't save Apple. Apple saved Next. Today's Apple is not the Apple of the 90s - it is Next with an Apple logo on the box.

[setpatchaddress]

Nonsense. NeXT had largely failed in the marketplace. The best the NeXT people could do without Steve at the helm was Rhapsody, which Steve hated. And Jony Ive worked for Apple, not NeXT.

That said, I fail to see what unique vision either Twitter founder brings to the party.

[denzil_correa]

Culture could be a broad term, think something similar to Netflix's "Culture of Excellence" [0]

[0] https://www.slideshare.net/reed2001/culture-1798664

[batmansmk]

Sometimes a company only misses the right manager to make employees solutions bloom. Or gather who can do things that matter.

[itbeho]

Culture? His description sounds more like a cluster fuck of ego in the making.

[gfosco]

Also known as rearranging the deck chairs on the Titanic. Unless by 'guiding' he means completely changing directions and gutting Stock Based Compensation for Sales which isn't working, and eliminating the censorship culture they're pioneering.