[ProAm]

> Of the things twitter needs - strategy? product direction? revenue? - is "guiding the company culture" really that high on the list?

This is very typical in dying large companies, you bring back the old guard to try and save the day. Rarely works, but at least it's an attempt.

[beachy]

Steve Jobs.

[LeoPanthera]

I dispute this. Steve Jobs didn't save Apple. Apple saved Next. Today's Apple is not the Apple of the 90s - it is Next with an Apple logo on the box.

[setpatchaddress]

Nonsense. NeXT had largely failed in the marketplace. The best the NeXT people could do without Steve at the helm was Rhapsody, which Steve hated. And Jony Ive worked for Apple, not NeXT.

That said, I fail to see what unique vision either Twitter founder brings to the party.