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by falsedan
3331 days ago
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> Commonwealth Bank Dollarmites I still have the plastic piggy-bank somewhere (and a Fat Cat one, to really date myself). By the time I went to uni, I had enough saved for a brand new Pentium Celeron system. It sure helped that interest rates were 10-15%… |
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We're probably a similar age, I met Fat Cat on an Ansett flight once ;)
But clearly customer acquisition at a young age is huge for banks - I'm part of a focus group for Westpac, and recently they tested several different designs for piggy banks.
(Another initiative is already public, where they've giving $200 to every child born in Australia this year. Catch is, the parents have to open a Westpac account to claim it, and the money can't be withdrawn until the child turns 18.)