[SyneRyder]

> I still have the plastic piggy-bank somewhere (and a Fat Cat one, to really date myself).

We're probably a similar age, I met Fat Cat on an Ansett flight once ;)

But clearly customer acquisition at a young age is huge for banks - I'm part of a focus group for Westpac, and recently they tested several different designs for piggy banks.

(Another initiative is already public, where they've giving $200 to every child born in Australia this year. Catch is, the parents have to open a Westpac account to claim it, and the money can't be withdrawn until the child turns 18.)