|
I've read more in the past 12 months than in the past few years, purely because I discovered a company in the UK called the Folio Society[1]. They sell beautifully bound and illustrated editions of fantastic books, although at rather high prices (£30-40 on average). Previously the majority of the books I read came in the form of cheap ebooks from the Kindle store. As a result, I often abandoned them (or even just forgot about them), only reading a few chapters. Now though, when I spend £30 on a single book, damn right am I going to finish it. Plus, as a result of the curation, there isn't a single book on their site that isn't at least worth a glance. The same can't be said for many physical bookstores, let alone Amazon, etc. And, the best part is, I don't really need these expensive books anymore. I've gotten into such a habit of reading because of them that I'm buying regular books again and I'm reading for at least an hour or two a night. [1] http://foliosociety.com |
That's an interesting exploitation of the sunk cost fallacy. [1][2]
[1] https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion_and_th...
[2] https://en.wikipedia.org/wiki/Escalation_of_commitment