[maukdaddy]

That might be a somewhat unsolvable problem. The "average" Facebook gamer isn't looking for a game with a "storyline". They want to farm lettuce, kill pimps, throw sheep, etc. The vast majority of FB gamers want something simple and mindless.

For an involved game with a storyline you might be looking at a more narrow, niche segment of the population. They key is getting them hooked and sharing with friends in their niche.

I can't see the game right now (blocked at work) but you might try posting about the game on some fan pages or community pages that are either related or strongly correlated to the audience you want to target with your game. In a non-spammy way of course ;)

[mattmaroon]

That's not entirely true. The engagement metrics on our app, Starfleet Commander, are off the chart. There's definitely a space for mid to hardcore gamers on Facebook.

They're harder to reach. We peaked at only a few hundred k MAU before Facebook platform changes wrecked our traffic, but I think we could have grown much larger, maybe still can if we adapt well.

Facebook has 500 million users now, so it's a pretty solid representation of the broader population. Every hardcore gamer alive has a Facebook account. As do most stay at home moms.

[dezwald]

I agree, we're definitely targeting mid-core gamers which can be challenging to introduce them to our game at times. If you keep the too simple, people get board and leave, if you keep the game to complex people get lost and leave. it's really a matter of finding the balance to teach them game skills to progress through the upcoming levels.