[mattmaroon]

That's not entirely true. The engagement metrics on our app, Starfleet Commander, are off the chart. There's definitely a space for mid to hardcore gamers on Facebook.

They're harder to reach. We peaked at only a few hundred k MAU before Facebook platform changes wrecked our traffic, but I think we could have grown much larger, maybe still can if we adapt well.

Facebook has 500 million users now, so it's a pretty solid representation of the broader population. Every hardcore gamer alive has a Facebook account. As do most stay at home moms.

[dezwald]

I agree, we're definitely targeting mid-core gamers which can be challenging to introduce them to our game at times. If you keep the too simple, people get board and leave, if you keep the game to complex people get lost and leave. it's really a matter of finding the balance to teach them game skills to progress through the upcoming levels.