[hayleox]

I don't understand why so many corporations have gone through the very-expensive years-long process of getting their brand name as a TLD, and then proceeded to not use their TLD at all. The only brand name TLD I've seen in real world use is .google (https://domains.google, https://blog.google).

If you google "site:.whatever" ("whatever" being the TLD you want), you can see all the sites with that TLD that Google knows about. Very few of them have any other sites besides "nic.whatever" (which is just an information page about the TLD). I am seeing a few exceptions though: http://go.java, http://interactive.cbs

[vog]

> I don't understand why [...] corporations [...] getting their brand name as a TLD, and then [...] not use their TLD

I hope this doesn't sound too snarky, but:

Maybe they know how worthless that TLD is, and just want to ensure they can't be damaged by competition registering those TLDs. After they secured those, they probably didn't want to waste even more money into that topic.

[wheelerwj]

exactly this. its nothing more than brand/reputation management. 200k is a pretty small sum for the security of that.

[wichert]

Amazon uses their .aws tld as well. For example quicksight is hosted under https://quicksight.aws, and Chime can be found at https://chime.aws