[vog]

> I don't understand why [...] corporations [...] getting their brand name as a TLD, and then [...] not use their TLD

I hope this doesn't sound too snarky, but:

Maybe they know how worthless that TLD is, and just want to ensure they can't be damaged by competition registering those TLDs. After they secured those, they probably didn't want to waste even more money into that topic.

[wheelerwj]

exactly this. its nothing more than brand/reputation management. 200k is a pretty small sum for the security of that.