[losteverything]

Can someone please give me perspective?

Does the newspaper increase/decrease revenue with better surfacing?

If so, how much? Or conversely, if they don't bother tracking this (& spend $ on a human resource ) will there be any appreciable decrease in revenue.

Or is this one person asking the world, "hey, have you also seen this?"

[carrier_lost]

Newspapers sell ads based on impressions. Similarly, reporters want more readers to see their work.

Better Facebook surfacing = more clickthroughs to newspaper content.

More clickthroughs = more readers, more ad impressions.

More readers also = greater pool of potential conversion to print subscribers, email newsletter signups, etc.

Better surfacing also = greater brand awareness.

So yes there are both quantifiable revenue benefits + less quantifiable but still important journalism & marketing benefits.