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Newspapers sell ads based on impressions. Similarly, reporters want more readers to see their work.

Better Facebook surfacing = more clickthroughs to newspaper content.

More clickthroughs = more readers, more ad impressions.

More readers also = greater pool of potential conversion to print subscribers, email newsletter signups, etc.

Better surfacing also = greater brand awareness.

So yes there are both quantifiable revenue benefits + less quantifiable but still important journalism & marketing benefits.