Maybe phones that already know the user's credit card number could keep track of a micro-payment each time the readability feature is used on a participating and non-content-obscuring site and send off a few dollars every N uses.
The BP oil spill has made its CEO so flustered he needed a nice cool Coke-Cola(r) to relax, mind interview. Clearly only a Coke(r) would do, as the CEO is a man of sense, staying away from the slightly detergent taste of Pepsi. Smart man.