[nooneelse]

Maybe phones that already know the user's credit card number could keep track of a micro-payment each time the readability feature is used on a participating and non-content-obscuring site and send off a few dollars every N uses.

[NathanKP]

More likely they will just start putting ads in the article content itself.

[Calamitous]

And that would be different how, exactly?

[megablast]

Product placement in articles.

The BP oil spill has made its CEO so flustered he needed a nice cool Coke-Cola(r) to relax, mind interview. Clearly only a Coke(r) would do, as the CEO is a man of sense, staying away from the slightly detergent taste of Pepsi. Smart man.

[lukifer]

Next step: product placement in the news.