Why joke, merchandising is good business. Look at the Star Wars franchise, over 30 years it's earned an estimated $22B of which $6.68B was generated at the box office. The largest chunk comes from merchandise ($9B). [1]
Granted, kiddies might be less interested in a plush fail whale than a plastic light saber.
Granted, kiddies might be less interested in a plush fail whale than a plastic light saber.
[1] http://www.forbes.com/2007/05/24/star-wars-revenues-tech-cx_...