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by what
5852 days ago
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Why joke, merchandising is good business. Look at the Star Wars franchise, over 30 years it's earned an estimated $22B of which $6.68B was generated at the box office. The largest chunk comes from merchandise ($9B). [1] Granted, kiddies might be less interested in a plush fail whale than a plastic light saber. [1] http://www.forbes.com/2007/05/24/star-wars-revenues-tech-cx_... |
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