| Ride-sharing no more has strong network effects than Doritos do. Which is to say: Is it an advantage for Doritos that they have tons of brand recognition and a large customer base? Sure! They get economies of scale, and it is easy for them to convince retailers to carry their product. In turn, their customers know that they can get Doritos anywhere, and that's an advantage for their customers. But no reasonable person would regard Doritos as a network-effect business. Passengers for Uber do not make the service better for other passengers. In fact, they make it worse, by driving surge multipliers. If another business provides a rival service to Uber, passengers experience no negatives for switching, the way they do to a brand new social network, where their friends aren't. The existence of Uber's brand, and the demand that Uber experiences, is of course an advantage for Uber. Obviously, it is a good thing for Uber that they have passengers, and can sell their services. But that's not a network effect -- it's just a regular old "advantage of being big and having a brand." |
1. Drivers want to have passengers close by for pickup. Passengers want to have drivers close by for pickup. The more drivers, the quicker passengers will get picked up, the more passengers will use the service, and the more drivers will use the service.
2. In addition, UberPool/Lift Line have obvious and strong network effects. Sharing a ride is only possible with a large number of users. The more rides that can be shared, the cheaper the rides can be.
In both these ways, additional passengers do add value to other passengers.
These services are really just curated marketplaces of drivers and passengers. Uber has its driver/passenger marketplace, Lyft has its marketplace. It's tough to replicate the power of these marketplaces, just as its tough to replicate the marketplace power of Craigslist or eBay.
You need a substantial amount of both buyers and sellers for the service to be worth anything. If Doritos was not yet in Canada, they could provide value immediately by selling Doritos in one 7/11 shop, no problem. For Uber to expand to Canada, they would need a minimum number of drivers and passengers in a given geographic area.