| I'm going to have to disagree. 1. Drivers want to have passengers close by for pickup. Passengers want to have drivers close by for pickup. The more drivers, the quicker passengers will get picked up, the more passengers will use the service, and the more drivers will use the service. 2. In addition, UberPool/Lift Line have obvious and strong network effects. Sharing a ride is only possible with a large number of users. The more rides that can be shared, the cheaper the rides can be. In both these ways, additional passengers do add value to other passengers. These services are really just curated marketplaces of drivers and passengers. Uber has its driver/passenger marketplace, Lyft has its marketplace. It's tough to replicate the power of these marketplaces, just as its tough to replicate the marketplace power of Craigslist or eBay. You need a substantial amount of both buyers and sellers for the service to be worth anything. If Doritos was not yet in Canada, they could provide value immediately by selling Doritos in one 7/11 shop, no problem. For Uber to expand to Canada, they would need a minimum number of drivers and passengers in a given geographic area. |
For example, a hotel chain is more valuable if it has a global presence because it can leverage that to create customer loyalty. That is not a network effect. To the consumer, it does not matter how many people use those hotels. They could be completely empty for all they care, they just want a room for a competitive rate.
More efficiency through higher utilization (more passengers lowers the cost of pooled rides) is a classic example of economy of scale.
There are counter-examples to your "Uber expand to Canada" argument. For instance, a mobile provider is not going to be very successful in a market until they have coverage across the area of that market. Nobody would say that a mobile provider has a network effect because they have invested in build-out.